Product recordings

Shot scripts for the five Trupeer recordings, and the local fixture that stages them.

The fixture is סטודיו תנועה, a Hebrew studio in Tel Aviv (Asia/Jerusalem, ILS, Elite tier). It has a year of history: 48 members who joined month by month, card billing, five leavers, four members with payment problems, six weeks of booked classes with three coaches, a 26-lead pipeline, three join links, a 26-movement library with videos, and 13 structured workouts. Movement and workout content is in English, as it always is in the product; Hebrew exists only as search aliases.

It is local-only and isolated. It lives in its own organization (taikan-video-demo) and never touches other orgs.

Before a recording session

1. Use a database of your own. The seed resets the fixture org on every run, so point apps/api/.env at a clone (./scripts/db-clone.sh video_demo).

2. Set the API env. In apps/api/.env:

   • TEST_HOOKS_ENABLED=true and NODE_ENV=development, which register the always-approving test payment gateway. Plan changes and debt collection need it.

3. Reset and seed. Every run purges everything the app wrote into the fixture during earlier takes, then rebuilds it:

   pnpm seed:video-demo --owner-email [email protected] --confirm

   Dates are relative to the moment you run it, so seed on the day you record. The run prints a cue sheet with the exact numbers, names and URLs that will appear on screen. Keep it open next to the recorder.

4. Hide the dev badges. Set NEXT_PUBLIC_HIDE_DEVTOOLS=true in apps/web/.env.local, which removes the TanStack Query and Next.js dev icons. Restart pnpm dev after changing it.

5. Start the app with pnpm dev, sign in, switch to סטודיו תנועה, and leave the UI in Hebrew.

6. Reseed between takes that change data (copy week, bulk move, plan change). A reset takes under a second.

Best recording days are Sunday to Tuesday. “This week” is then mostly ahead of you, which reads naturally. Later in the week, stage the training video in next week instead (see video 4).

Recording without speaking

You record with the microphone off; the narration is generated afterwards.

1. Record silently, one video per recording, following the scenes below. Each scene is one narration line plus the actions that go with it.
2. Hold for the scene’s length. Each scene lists roughly how long its narration takes to read (about 2.5 words a second). Do the actions, then keep the screen still until that time has passed. Long waits, like Spotter thinking, can be trimmed in the editor afterwards.
3. In Trupeer, replace the narration it generates with the lines under Narration, pasted scene by scene so each line lands on its step. Pick one voice and use it for all four videos so the series sounds like one product.
4. If Trupeer’s voice or timing doesn’t work, generate the same lines with a dedicated TTS tool (ElevenLabs, for example) and lay the audio under the silent recording in any editor.

The narration is your English text, word for word. The UI stays in Hebrew.

Before each recording

• Chrome in full screen at 100% zoom, bookmarks bar hidden (⌘⇧B), and only the tabs the video needs.
• macOS Do Not Disturb on, so no notifications land in the shot.
• Move the mouse slowly and hover for half a second before every click; Trupeer zooms toward the cursor.
• Reach every screen through the sidebar, never the URL bar.
• Type Spotter prompts at a natural speed rather than pasting them.

1. Spotter — “Your gym, on autopilot” (45–60 s)

The story: one Sunday morning, four admin jobs, all done by asking. Each job is asked on the page where its result shows, so the payoff lands on screen behind the sheet.

Verified: scene 3, including the live calendar refresh. Do one dry run of scenes 4–6 before recording.

2. Acquisition funnel — “From interest to member” (45–60 s)

The story follows one lead’s journey: what a prospect sees, the link that captured them, and the pipeline that tracks them. Keep two tabs open: the dashboard, and the public join page http://localhost:3000/join/taikan-video-demo-september-000001.

Reseed before this video if you have already recorded the Spotter video: both move the same six leads. Delete the סדנת בוקר link (or reseed) before a retake.

3. Finance — “Know what’s happening before it becomes a problem” (50–65 s)

The story goes from the big picture to one member and back: the numbers, who needs attention, one member’s plan changed properly, then the early-warning list.

The ₪215.6 depends on the day you seed; the cue sheet prints the day’s figure. Verified: scenes 3–4, end to end.

4. Training — “Build better training, without the busywork” (50–65 s)

The story: plan a week, add one class, build its workout from the library, place it, done. Record right after the Spotter video without reseeding: next week then has classes, an empty whiteboard and an open Thursday 18:30 slot.

Record straight through in scene order. In the unfiltered movement view your local DB also lists placeholder global movements, some with the same names, so always click של המועדון שלי first. Don’t use the Paste flow; the parser rejects Hebrew input.

5. One member, both sides — “From sign-up to first workout” (60–75 s)

The story: a brand-new member, שיר קוריאל, set up by the studio on the web while their phone reacts in real time. Record it as one continuous take of the whole desktop: browser on the left, iOS Simulator on the right, signed in as [email protected]. Your clicks in the simulator show as taps, so every cause and its effect land in the same frame.

Before the take: Shir must start empty, with only the membership and a saved test card (Visa ending in 4242, test gateway). The simulator has no push notifications, so after each web action, pull down to refresh on the phone before cutting to it.

Not yet dry-run: all of it. Two things in particular:

• The labels inside the enroll dialog (scene 2) and the app’s booking screen (scene 4). I wrote the scenes from the code, not from a run.
• The order in scene 6 matters. The phone shows the תוכנית tab only once the member is enrolled in a coaching program. Add Shir to ליווי אישי before assigning the workout, or the workout never appears.

Retakes: a reseed deletes Shir’s membership along with everything else in the studio, so reset Shir on its own instead. This keeps the membership and card, and removes what the take added:

psql postgresql://postgres:postgres@localhost:5432/taikan_dev_video_demo <<'SQL'
begin;
with m as (
  select m.id, m.user_id from memberships m join users u on u.id = m.user_id
  where lower(u.email) = '[email protected]' and m.organization_id = 'b100d000-0000-4000-8000-100000000001'
)
, a as (delete from workout_assignments where user_id in (select user_id from m) and organization_id = 'b100d000-0000-4000-8000-100000000001')
, e as (delete from program_enrollments where membership_id in (select id from m))
, b as (delete from bookings where membership_id in (select id from m))
, p as (delete from payment_transactions where membership_id in (select id from m))
select 1;
delete from subscriptions where membership_id in (
  select m.id from memberships m join users u on u.id = m.user_id
  where lower(u.email) = '[email protected]' and m.organization_id = 'b100d000-0000-4000-8000-100000000001');
commit;
SQL

Fixture reference

• Owner: the account passed in --owner-email. The coaches are דנה אבירם and יונתן שגיא.
• Plans: חופשי חודשי ₪389 (intro ₪289), פעמיים בשבוע ₪289, חופשי שנתי ₪3,948, ליווי אישי ₪1,200, כרטיסיית 10 כניסות ₪650, אימון ניסיון ₪50.
• Weekly timetable: Sunday to Thursday 06:30 / 17:30 / 18:30 / 19:30, plus mobility at 08:00 on alternate days. Friday at 08:00 and 09:15. Closed on Saturday.
• Emails: all fixture people use the reserved tnua-studio.test domain, so nothing can reach a real inbox.
• Removal: pnpm seed:video-demo --purge --confirm deletes the org and everything under it. It walks the foreign-key graph, so rows the app created during takes go too.
• Code: scripts/seed-video-demo.ts (writes) and scripts/video-demo/data.ts (every name, movement, workout and lead on camera).